Television advertising is still a powerful way to connect with your target audience. Granted it's not as powerful as it was years ago when there were a mere handful of stations and a few dozen program options. Today there are hundreds of cable and network television outlets, thousands of program options, and more than 30 million homes with ad-skipping devices like DVR or TIVO. So why would any company want to advertise on television? Because the right combination of creative execution, strategic media buy, and smart repositioning can deliver a return on investment that's actually worth the investment. Here's how Arketype makes TV advertising work for our clients. more »
Let's start by addressing the creative execution. Arketype is known for pushing the envelope when it comes to creativity. As for television advertising production, we have developed successful campaigns that incorporate motion graphics, live action, illustrated animation, or some combination of all three. Our in-house video production teams and experienced video/audio editors create television campaigns that are unique and deliver information in an engaging fashion.
The second pillar of a successful television campaign is strategic media placement. Our external media strategy and buying partners help us develop media plans that are cost-effective, highly targeted, and oftentimes DVR resistant. It's never by chance that our clients' television ads get noticed. We utilize a strategic and creative approach to television media placement that helps you see real returns on your investment.
Lastly, Arketype makes television advertising work harder for our clients by repositioning their ads for non-traditional television usage and other media channels. We can develop branded entertainment within TV programs, TV program sponsorships, interactive advertising during TV programs, online video ads, product placements, and other creative ways to extend your budget making your television ads work beyond just TV. « less
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