Recent research from the Periodical Publishers Association (PPA) indicates consumers are still very receptive to print advertising, and often prefer it over more intrusive forms of advertising. One of the biggest reasons is relevant content. more »
The majority of consumers view print advertising as part of the reading experience. So whether they are reading the local newspaper, a style magazine, or an outdoor enthusiast's publication, print ad designs and copy content are relevant to their interests. Advertisements take on a less intrusive or interruptive role when your audience actually cares about the products being promoted.
That's where Arketype comes in. Our print design teams and copywriting specialists develop relevant content and engaging designs for our clients' print ads. Our strategy for print ad design doesn't stop there. To prevent the reader from flipping over your ad without a second glance, the print ad must be disruptive to be effective. Maybe the message is eye-catching, humorous, or provocative. Perhaps the design elicits an emotional response, or catches the reader by surprise. Whatever the method, if it makes them stop and read—and more importantly, take action—then your print advertising is working as hard as it should.
As a company with strong roots in print design, Arketype also creates print and promotional graphic design pieces that operate outside the pages of newspapers or magazines. These types of projects include promotional posters, event flyers, outdoor signage, and even greeting cards.
To create effective print pieces for our clients, we use different artistic techniques to prepare each graphic design for print. Some of our creative techniques include hand-rendered drawings, screen-printing, letterpress printing, and basically any print and design idea that gets our artists off the computer to create something truly original. « less
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