Arketype has had the opportunity to create logo designs for dozens of regional and national clients. We've done everything from corporate identity and business logo design packages to modern logo makeovers. To help our new and existing clients decide when and how to take advantage of our logo design services, we've developed some key considerations and best-practices to follow. more »
First, a great logo design must reflect a company's most positive qualities, promote its brand identity, and reinforce customer loyalty.
We also advise our clients to consider all of the possible applications of their company logo design. A great logo will hold its visual integrity on everything from envelopes, stationery, and business cards to signage, packaging, ads, brochures, even corporate vehicles or embroidered uniforms.
At Arketype, we develop appropriate colors and logo design icons that will work in both small and large formats. With this in mind, it's easy to adapt a logo to any media, whether it's print design or video animation.
Another important consideration is design research. We analyze the competition, market, and industry to make certain that our clients' logo designs will stand apart from the crowd.
Lastly, we make sure our clients are thinking strategically about the implementation and introduction of their new logo design. This should be a phased approach. Convert higher visibility items first, like stationery and business cards.
Overall, a great logo design is an investment in your business. Because your logo communicates volumes about your company and its mission, it's vital to invest the time and resources necessary to ensure that it will perform—today and for at least the next ten years. We encourage our clients to be strategic about their rationale for changing their logo. Protect your brand and invest in a business logo design that is professional and sustainable. « less
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