Effective direct mail design must be disruptive in order to cut through the clutter and stand out in a marketing-rich world. After all, the Direct Marketing Association says the typical response rate for direct mail is just one to two percent. With response rates like that, you need a hard-working direct mail solution that features captivating design, creative copywriting, and a strong call to action. more »
Despite the numbers, direct mail has been a long-standing, effective tool for certain applications. Low-cost and mass in its approach to the marketplace, direct mail is a relatively straightforward way to reach a large number of people within a certain demographic or geographic area.
At Arketype, our direct mail designs lend to higher response rates. Again and again, our clients look to us to develop direct mail postcard designs and full direct mail campaigns that stand out and elicit a strong response in the marketplace. From bold to quirky and conservative to humorous, our direct mail designs are effective, targeted, and relevant.
Arketype also provides strategic ideas for effective direct mail distribution. Whether it's providing a targeted mailing list that encompasses your audience or developing new creative ways to build a mailing list of your own, we work with our strategic partners to make sure your direct mail efforts get the results you expect.
And don't forget about printing your direct mail design. Arketype also offers experienced, in-house print coordination. Our attention to detail and long-term relationships in the printing industry mean you won't have to worry about Post Office regulations, paper stock, proofing, or negotiating the best printing rate. From concept to print and delivery, Arketype can help you produce a more effective direct mail campaign. « less
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