Brochures can be considered part of a sales marketing collateral package, but the use of a well-crafted brochure can extend beyond sales and messaging to help clients solidify their brand identity. more »
To create an effective corporate brochure, Arketype incorporates specific elements into the design to help establish and reinforce brand recognition. Utilizing consistent colors and design elements within corporate brochures and marketing collateral can reinforce brand recognition. We also use custom or selected photography to complement the brochure design, while brand-authentic copy and messaging complete the entire package.
Corporate brochure designs serve a wide range of audiences. Many of Arketype's clients have developed brochures to be distributed internally, expressing their corporate culture, mission statement and vision, and recent accomplishments. Oftentimes our clients will also use these "corporate pride" brochures as recruitment tools to attract and inform potential employees.
Customer-focused brochure designs typically highlight our clients' product benefits and service specialties. Again, these brochures act as sales tools as well as business branding materials. Our clients include these brochures in their trade show booths, sales kits, direct mail campaigns, and point-of-sale displays.
Part of Arketype's brochure design approach is to create modern designs that can transcend the printed page and be applied to our clients' Web sites or motion design pieces. Our modern brochure design approach allows clients to take advantage of digital brochures that can be distributed via email, disk, or mini-storage drive. With a focus on "green" business practices, this is a sustainable design approach that many of our clients value. « less
Printer-friendly version
