Annual report design is more important than you might think. Annual reports not only communicate your company's financials, they also communicate your company's culture and brand identity. more »
The best annual report designs leverage a company's visual brand equity and tone of voice to deliver an authentic, consistent message to employees, shareholders, and the community.
But a bar graph is a bar graph, right? Not true. Even though the majority of content in an annual report is financial statements, Arketype provides an eye-catching design aesthetic and creative platform that delivers the information in an engaging fashion. And we've had a lot of practice doing it.
Arketype has developed new annual report designs for several clients year after year. Integrys Energy Group — formerly WPS Resources, Corp. — has partnered with Arketype to concept, design, and print their annual report for 11 consecutive years and counting.
Integrys and other clients stay with Arketype because of our ability to consistently develop new creative approaches in highlighting their company's progress.
Every year, for every client, it's something different. We develop new annual report design themes that are carried from the cover design throughout the rest of the piece. We offer new techniques for treating the graphs and diagrams. We explore new ways to treat photos and inset captions. Overall, we keep our clients' annual reports fresh to help them portray their companies in the best way possible. By doing just that, we've earned a few ADDY® awards for best annual report design.
Arketype can help you find real value in creating an annual report that not only displays your financial position, but elevates overall perception of your brand. Now that's a return on investment worth reporting. « less
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