GREEN BAY, WI, October 9, 2007 — Laura Baker is the newest member of the Arketype team. She joins the award-winning design and advertising firm as a Client Services Specialist, supporting the customer service efforts of Arketype's key account executives.

Baker previously served as executive assistant to the Greater Green Bay YMCA's president and CEO. She was also the administrative and marketing associate for the Green Bay Symphony Orchestra.

A 2004 graduate of the University of Wisconsin-Milwaukee, Baker holds a bachelor's degree in marketing with a minor in journalism and mass communication. She formerly served as the publicity chair for the Greater Green Bay Chapter of the International Association of Administrative Professionals.

Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse, cross-platform capabilities, from annual report design and integrated ad campaigns, to website development, multimedia production, and original textile design. Arketype is led by principals Paul Meinke and Jim Rivett, President.