Laura Treichel Celebrates 5 Years with Arketype

GREEN BAY, WI, April 10, 2007 — Laura Treichel marks five years of graphic design excellence at Arketype, Inc., an award-winning advertising and design firm in Green Bay.

A 2001 graduate of the University of Wisconsin – Madison, Treichel (Koerth) received a Bachelor of Science degree in art with a concentration in graphic design. Additionally, she dedicated a college semester studying painting and drawing at the Marchutz School in Aix-en-Provence, France, through the Institute for American Universities.

Upon graduation, Treichel served an internship with Arketype, where she was asked to join the team as a full-time member in 2002.

Treichel applies her graphic design talents to numerous client print and web projects and frequently engages in art director responsibilities. She has contributed to numerous award-winning works, most recently, the KI Soltice brochure, Forecast retail collateral, and Arketype’s Design With Purpose ad series.

Treichel is further involved with the local business community as a member of Current, a young professionals network and development group through the Greater Green Bay Chamber of Commerce.

Arketype Inc

Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse, cross-platform capabilities, from annual report design and integrated ad campaigns, to website development, multimedia production, and original textile design. Arketype is led by principals Paul Meinke and Jim Rivett. ©2005