Jim Rivett Marks 10-Year Anniversary With Arketype

GREEN BAY, WI, March 15, 2007 — Ten years ago today, Jim Rivett brought his creative talents to Arketype, Inc., an award-winning advertising and design firm in Green Bay.

Rivett is a principal partner at Arketype and has been the firm's creative director since 1997. Under his creative direction over the past decade, the firm has expanded its capabilities beyond branding and advertising to include a host of multimedia, digital video, and marketing services.

A native of Green Bay, Rivett holds a bachelor of fine arts degree from the University of Wisconsin-Whitewater and pursued post-graduate study at the New York School of Visual Arts.

In January 2005, Rivett was selected by Graphic Design usa magazine as one of the country's 50 "People to Watch" in the entire design industry. His career in design and advertising spans 28 years.

Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse, cross-platform capabilities, from annual report design and integrated ad campaigns, to website development, multimedia production, and original textile design. Arketype is led by principals Paul Meinke and Jim Rivett.