|
Arketype's Brand Makeover For D.C. Retailer Featured In Prestigious Communication Arts Magazine
GREEN BAY, WI, March 9, 2007 — An extensive brand makeover created by Arketype, Inc., is currently featured in the new March/April edition of Communication Arts magazine, the largest design magazine in the world.
Arketype, a Green Bay advertising and design firm, developed the brand makeover for Forecast, a Washington, D.C., retailer that caters to the personal clothing style of discriminating females.
The firm created a new fashion-forward logo for Forecast last year, along with distinctive collateral designed to elevate the store's retail environment and enhance the overall shopping experience of its clients.
The Communication Arts issue includes insights from Arketype principal Jim Rivett on the rationale behind the work and presents four photos showing the Euro-style shopping bags, labels, hangtags, table tents, note cards, and business cards.
Founded in 1959, Communication Arts is the leading trade journal for visual communications. It showcases the top work in graphic design, advertising, illustration, photography, and interactive design. Published eight times a year, the magazine is owned by Coyne & Blanchard, Inc. (www.commarts.com).
Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse, cross-platform capabilities, from annual report design and integrated ad campaigns, to website development, multimedia production, and original textile design. Arketype is led by principals Paul Meinke and Jim Rivett.
©2005 Arketype Inc
|
