Arketype Wins Emmy

GREEN BAY, WI, November 20, 2006 — Arketype, Inc., a Green Bay advertising and design firm has won an Emmy® from the National Academy of Television Arts and Sciences, Chicago/Midwest chapter. The win represents the first time Arketype has ever entered the prestigious event.

Arketype received the award for Outstanding Achievement for Individual Excellence in Non-News Graphics and Animation. The award recognizes Arketype's work for the television commercials produced for fete, the Give A Kid A Book campaign starring Deanna Favre, and Arketype's self-promotional demo reel consisting of various multimedia work produced by the firm. Arketype multimedia designer DeGaull Vang created the animation in collaboration with producers Jim Rivett and Shelly Young, and editor Jason Davis.

Emmy winners were announced at the 48th Annual Chicago/Midwest Emmy Awards held Sunday, November 19, 2006. The Emmy winning piece can be viewed at www.arketypeinc.com.

Founded in 1958, the Chicago/Midwest chapter is one of the largest and mose senior local chapters in the country. All 2005-2006 Emmy winners can be viewed at www.chicagoemmyonline.org

Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse capabilities, from annual report design and integrated ad campaigns, to Website development, video, film and multimedia production, and original textile design. Arketype is led by co-principals Paul Meinke and Jim Rivett.