GREEN BAY, WI, February 20, 2006 — With work representing design excellence in everything from print to multimedia, Arketype, Inc., a Green Bay advertising and design firm, won more first-place gold awards than any other agency in the Fox River Ad Club’s 2005 ADDY Awards ceremony, held February 17, 2006. Arketype received 10 Gold ADDY Awards and won another eight Silver ADDYs.   

The national ADDY Awards are the advertising industry's largest and most representative competition. With more than 55,000 entries annually, it recognizes creative excellence and the very best advertising worldwide. Arketype’s gold-winning projects will advance to the American Advertising Federation’s national competition in June.

Among Arketype’s Gold ADDY award-winning projects were:

• A dynamically animated 30-second television ad and direct mail campaign for fête.
  
  
• Annual campaign materials for the United Way.
  
  
• Full-line product brochure for Carver Yachts.
  
  
• An animated sales promotion for Kleenex.
  
  
• Posters promoting Chivefest in Suamico and the national touring production of Les Ballets Trockadero de Monte Carlo at the Weidner Center.
  
  
• Upscale packaging materials using the Luxe line of premium paper for the Fox River Paper Company.
  
  
• Invitation materials for the NEWIST Illuminations V event.

Arketype also earned a Gold ADDY for its demo reel, a self-promotional DVD that creatively showcases a variety of the firm’s multimedia projects.

Fox River Ad Club, a member of the American Advertising Federation, is a non-profit professional trade association serving Northeast Wisconsin's advertising and marketing communications community.

Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse, cross-platform capabilities, from annual report design and integrated ad campaigns, to Website development, multimedia production, and original textile design. Arketype is the brainchild of co-principals Paul Meinke and Jim Rivett.