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ARKETYPE HELPS FÊTE CAPTURE NATIONAL AWARD WITH BILLBOARD CAMPAIGN AND LAUNCHES STORE’S FIRST WEBSITE

GREEN BAY, WI, August 18, 2005 —Local retailer, fête, was awarded first place at the 2005 Retailer Excellence Awards in New York City on August 14, hosted by Gifts and Decorative Accessories magazine. The store was chosen in a national competition of retailers for outstanding performance in the category of store promotion.

The award recognized fête’s recent billboard campaign, created and designed by Arketype, Inc., an award-winning advertising and design firm in Green Bay. The billboard series highlights the popular trend of entertaining at home while featuring retro illustrations that likewise acknowledge the golden age of entertaining.

Arketype also designed and just launched the retailer’s first-ever Website, www.fetefete.net. “The new site combines the same qualities people want from their entertaining experience,” says Megan Pichette, Arketype account manager. “It’s effortless, yet stylish and sophisticated.”

fête, located at 163 North Broadway in Green Bay, opened over four years ago and specializes in essentials for entertaining with an emphasis on innovative products. The store offers everything from custom invitations to one-of-a-kind serverware, barware, and accessories. Bridal and gift registry are also available.

fête is scheduled to be featured in the October 2005 issue of Gifts and Decorative Accessories^®, an international publication of the gift industry.

Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions. The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse, cross-platform capabilities, from annual report design and integrated ad campaigns, to Website development, multimedia production, and original textile design. Arketype is the brainchild of co-principals Paul Meinke and Jim Rivett. To learn more, go to www.arketypeinc.com.