2004 Christmas Tree unveiled!
GREEN BAY, WI, November 22, 2004 — Beach balls, dryer vent hoses, and old metal kitchenware. These are not items typically associated with the holidays. Yet Arketype, a Green Bay advertising and design agency, has creatively transformed such unusual objects into spectacular Christmas trees for the annual YWCA Festival of Trees, this year slated for December 3-12 at the National Railroad Museum.
Arketype, now in its fourth year as the grand sponsor of the annual fundraiser, has contributed some grand ideas to match its contribution, transforming them into highly unusual Christmas trees. According to Mary Micoley, YWCA event coordinator, the agency’s creations over the past three years have become a highlight of the event, and festival-goers have come to expect the unexpected.
Arketype’s entry is always a pleasant surprise and really helps make the festival,? says Micoley. ?They make such a lovely production of it and the reactions from visitors are priceless?
Part art installation, part recycling effort, the trees are built with a purpose in mind states Arketype principal Paul Meinke. “We strive to show that great holiday ideas don’t have to cost much but can still be awe-inspiring and beautiful,” Meinke says.
Recycling discarded materials or working with materials that can be reused afterward is a key element to the agency’s creations. Its very first entry entitled, “Metaling With The Holidays,” was a tree made entirely of discarded metal kitchenware; everything from aluminum pie tins, to tin measuring cups, to metal rolling pins. In 2002, Arketype debuted “Holiday Inflation,” building an entire tree consisting of inflatable pool toys. Like a giant teepee, kids were allowed inside the tree, where inflatable chairs and a hanging disco ball awaited their amusement. True to its commitment, Arketype donated all the inflatable toys to local children’s charities at the close of the fundraiser.
Holiday Exhaustion? was reflected in last year’s tree, made completely of illuminated dryer vent hoses, an actual clothes dryer, and Santa’s suit blowing like sails in the wind. Again, materials were donated back to the community.
The event is a great way to exercise our creative thinking and in the process, help some of our community’s organizations in a very focused and targeted way, like the YWCA and the National Railroad Museum,? says Meinke. Arketype principal Jim Rivett says the tree-building task is also a skill-sharpening opportunity.
It’s a great vehicle for the Arketype designers and entire staff to utilize their incredible problem-solving abilities,? says Rivett. ?This exercise is not only fun, but keeps us fresh and at the top of our game.?
This year’s creation from Arketype will be among 40 sponsored trees on display and promises to be just as captivating as those in past years. What’s this year’s theme? Typical of Arketype’s pre-event secrecy, the only hint Meinke will divulge is this, “What’s black, and white, and ‘read’ all over?”
For more information on this year’s YWCA Festival of Trees, contact Carol Gibson at (920) 432-5581, or log on to www.ywcagreenbay.org.
Arketype, Inc., delivers strategic marketing advantages to leaders of consumer and business-to-business brands, creating impossible-to-ignore design and advertising solutions.The national award-winning firm, established in 1992 and based in Green Bay, provides clients with diverse, cross-platform capabilities, from annual report design and integrated ad campaigns, to Website development and original textile design. Arketype is the brainchild of co-principals Paul Meinke and Jim Rivett. To learn more, go to www.arketypeinc.com.
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©2004 Arketype Inc
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