“Those of us in American business who learn the values, motivations and attitudes of each generation will fare much better than those who don’t.” -The Generational Imperative
To help our clients “fare much better,” Arketype is taking steps to learn about and understand this powerful cultural dynamic." Chuck Underwood, one of the nation’s foremost experts in generational study, is coming to Green Bay November 11 to share his research and insights exclusively with the entire Arketype team.
Underwood is founder and president of The Generational Imperative, Inc., a research-driven generational business consultancy. He consults to a broad range of business disciplines, including marketing, advertising, public relations, human resources and others. After nearly two decades of study and research, he has become a leading authority on the underlying generational values and beliefs that guide the decision-making of Americans both in the marketplace and workplace.
©2004 Arketype Inc
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