(Green Bay, WI) - Leaders of the Meyer Theater project have asked Jim Rivett, creative director and principal of the design communications firm Archetype Group, to join its board of directors.

In advance of the Meyer's "sneak previews" in February and a formal grand opening performance in fall, Rivett and Archetype have been involved in the project over the past two years having donated strategic and creative services, including brand development, design of its logo identity, and design of various marketing materials in support of its capital campaign.

"The attention to detail in all aspects of the renovation of the Meyer is amazing," says Rivett. "The theater is something Green Bay can be very proud of today, and for future generations. It will be the "jewel" of downtown Green Bay."

Nearing the anniversary of its tenth year in operation, Archetype Group solves the marketing challenges of business-to-business and consumer brand clients via creative communications strategy, brand development and design of print and interactive communications.

©2004 Arketype Inc