Call For Area Residents To Appear In Arketype Anti-Bullying Video

For the past six Januarys, Arketype employees have visited area elementary schools on Martin Luther King, Jr. Day to present scenarios and engage second-graders in messages of respect, tolerance, diversity, and anti-bullying.

For MLK Day 2011, Arketype is partnering with Green Bay-native Joey Taylor to produce an anti-bullying video as a response to the recent national news stories of teen suicide after being bullied. Taylor, who was bullied as a student, envisions a message that gives hope to those affected by the hurtful words and actions of others.

“I want the young people who feel bullied today to know that it gets better. Tomorrow is a new day, and there are many community resources to lend support. We just need to speak up. No one has to feel alone,” says Joey Taylor.

“When Joey contacted me, it was a natural way for many community partners to come together and lend their voice to such an important initiative against bullying,” stated Jim Rivett, Arketype president and creative director. “It is especially inspiring for Harmony Café (a program of Goodwill NCW) and Union Congregational Church UCC to step up so willingly.“

The video will send a message of support and solidarity to end bullying through education and understanding. A one-day video shoot will take place on Monday, January 17, 2011, at the Weidner Center, Green Bay, WI. Everyone is welcome and people are encouraged to volunteer their business services or sign up to appear on camera in either speaking or non-speaking roles. To volunteer, contact Bobbie Fredericks at 920-437-3700 or bobbie@arketypeinc.com before January 7.

All Arketype services are offered in-kind as in previous years, however donations are being accepted to cover some costs associated with production and distribution. Tax-deductible donations can be sent to the Greater Green Bay Community Foundation, Attn: Anti-Bullying Video, 310 W. Walnut St., Ste 350, Green Bay, WI 54304.

Arketype is an award-winning creative agency in Green Bay, Wis., delivering high-concept advertising and design solutions via video, animation, online and print. Arketype is a 2009 recipient of a BCA TEN Award as one of the nation’s top-10 companies in support of the arts in America. To learn more, visit www.arketypeinc.com.