Bridget Rottman Accepts Position As Arketype’s Vice President Of Business Development And Strategic Planning

Advertising and design firm Arketype has appointed Bridget Rottman to the new position of vice president of business development and strategic planning. Rottman has served as the company’s senior director of new business development and organizational strategy for nearly two years.

At Arketype, Rottman has helped broaden the level of strategic business development for the group’s client base. In her new role, she will be responsible for elevating the strategic integration of digital, social and mainstream media for clients, ensuring metric-driven results, and sustaining a comprehensive approach to clients’ marketing and communication needs.

Rottman will also manage Arketype’s sales and account executive team, further enhancing the company’s client services.

Previously, Rottman served as the director of retail development for the Harley-Davidson Motor Company for 10 years where she managed retail planning, policies and brands, as well as retail merchandising and visual standards. Prior to her work with Harley-Davidson, she held account executive and marketing manager positions with Interior Systems, Inc., in Fond du Lac helping to drive sales of retail interior design and installation services. Her background also includes a position as marketing manager with the former advertising agency FH&K.

Rottman attended the University of Wisconsin Oshkosh where she majored in journalism with an emphasis in advertising/public relations.

Arketype is an award-winning creative agency delivering high-concept advertising and design solutions through video, animation, online and print. The firm is the recipient of the 2009 BCA TEN Award honoring the top-10 companies in America supporting the arts. To learn more, visit www.arketypeinc.com.