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Arketype, Inc., is a national, award-winning, marketing communications firm led by President Jim Rivett and Founder Paul Meinke. First established in 1992 as Archetype Group, the company is based in Green Bay, Wisconsin, and offers full-service capabilities ranging from print and television advertising, to video production and Web development, to dynamic multimedia and animation.

Arketype’s mission is to reach target markets more efficiently, emotionally, and effectively. The firm’s ability to create impossible-to-ignore design and advertising solutions, and deliver strategic marketing advantages attracts leaders of both consumer and business-to-business brands. Clients include a broad mix of organizations, from Fortune 500 corporations to enterprising entrepreneurial companies.

At Arketype, design plays a critical and integrated role in the early, strategic stages of marketing, as opposed to making contributions only after plans have been developed. Arketype designers are integral partners with both internal and external marketing teams, bringing perspective, depth, and a new dimension of rationale to business strategies. The results are fresh interpretations that use design to define brands, drive guerilla-marketing strategies, develop rich media, and create compelling communication that meets measurable results.

Arketype has garnered many industry awards including Emmy® Awards, ADDY® Awards, Aurora Awards, Telly Awards, and American Graphic Design Awards.



Click to view Jim Rivett’s Bio




Click to view Paul Meinke’s Bio