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Arketype Announces New Leadership, New Hires, New Kidney, Renewed Focus

Arketype - Thursday, March 19, 2015

Arketype, a full-service advertising agency in downtown Green Bay, WI, has undergone a transition of leadership, made new hires, and has a renewed business focus. From the resignation of President Jim Rivett to the promotions of key staffers, and a new kidney for the agency founder, Arketype is focusing on growth in its 23rd year in business.

On December 5, 2014, Arketype’s president and minority-share business owner Jim Rivett resigned from the organization after the decision of Arketype founder and owner Paul Meinke to return as president of the company. Meinke’s decision was based on several factors impacting the business during Rivett’s eight-year tenure at the helm of Arketype.

Meinke returned to work following a critical kidney transplant in late January. With a new healthy and promising outlook on his own life (Meinke named the kidney Hermann and the two have been very happy together thus far), he began shaping Arketype with an eye towards a healthy and promising future of its own.

He says, “Our clients deserve our full creative power. They are paying for the work and value it greatly. While our mission of supporting community-based organizations and causes, especially in the arts, is still a part of our culture, we are doing it in a measured, more focused way. We will give back, but not give ourselves away.”

Meinke named Ross Mollet Vice President of Operations & Creative Services for the company, handling day-to-day operations and leading the creative, alongside two of Arketype’s most experienced designers. Mollet, a graduate of UW-Oshkosh, started his career at Zimmerman Advertising in Fort Lauderdale, FL, writing for national accounts including Nissan and Papa John’s Pizza. He came to Arketype eight years ago as a senior copywriter and was steadily promoted during this time. Mollet joins Bridget Rottman, Vice President of Business Development, on the Arketype senior leadership team.

“I’m confident Ross will take Arketype to the next level,” said Meinke. “For years his responsibilities have included operations, and now we’re empowering him to take the company forward. He has a brilliant mind for business and an eye for excellent creative. It’s what made him an award-winning Associate Creative Director and what will make him an outstanding Vice President.”

Other promotions within the agency include Tami Anundsen to Associate Creative Director, and Laura Treichel to Associate Creative Director. Anundsen and Treichel have each been part of the Arketype creative team for 14 years. Mary Gregory was promoted to Video Production Manager, and Tara Hess to Video and Audio Designer. Sam Pecard, a graduate of UW-Green Bay’s design program, has been hired as Art Director; and Kelly Lemmer, formerly of Cineviz, as Senior Account Executive.

“It’s definitely an exciting time for us,” says Mollet. “There’s a great new energy here. Everyone is committed to the new direction and appreciates the possibilities that have now opened up. We have fresh creative ideas, more focused strategic teams, and a new approach to video and animation production. We are much more nimble. We are in a position to do things we’ve never been able to do before.”

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Arketype believes in “Creativity with Purpose.” To us, creativity is more than making a pretty picture or writing clever words—creativity is using those skills to solve problems. What’s the point of connecting with an audience if that’s where it ends? We connect and then we inspire. And then things really take off.

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In 2006, Arketype revived Grace Presbyterian Church. The historic Green Bay building was once scheduled to be demolished and converted into a parking lot. That was until Arketype purchased the space, fashioning it into our inspirational office building.

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