Creativity with Purpose Bold Thinking Inspired Daily

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Mobilegeddon! The truth behind the hype.

Arketype - Tuesday, September 15, 2015

Mobilegeddon! The Real Facts
On April 21st, 2015 Google changed their search algorithm. It was such a major change that it has been dubbed "Mobilegeddon" by the media. But don’t worry: It's not quite the end of the world that the name suggests. What it means is that Google searches performed on a mobile device will favor mobile-friendly pages. In other words, if your website isn't mobile-friendly, you will be penalized. Your site may no longer enjoy the high ranking it once did when searched for on Google. Consumers may not be able to find you as easily. 

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How I Ended Up Here - Emma the Intern

Arketype - Tuesday, July 28, 2015

Internships can be a seriously scary thing. Arriving at Arketype my first day with butterflies in my stomach and a fully packed lunch box (just because I was nervous didn’t mean I wasn’t hungry), I was prepared for every sort of situation to occur. What if I wasn’t able to keep up with the pace? What if my work wasn’t up to snuff? What if I got lost in the building? (With a basement and a tower anything is possible.) All of these nervous thoughts fluttered through my head as I made my way to my desk. The fact that I had my own desk was the first sign that I was going to like this internship. 

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Arketype Profile: Jacob Miller

Arketype - Wednesday, July 08, 2015

Jacob Miller follows multiple paths.
When Jacob Miller was little, he wanted to be a professional fisherman when he grew up. 

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The interns have taken over!

Arketype - Thursday, June 25, 2015

Meet Emma, Alex, and Camille.
Meet the new Arketype interns. We love sharing our experience with students, and are amazed by the enthusiasm and fresh perspective they bring. We're glad to have them on our team. 

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NWTC Finds Purpose in Creativity

Arketype - Tuesday, May 26, 2015

NWTC President Dr. Jeff Rafn A couple of weeks ago a few of my fellow Arketopians and I piled into a car and headed over to the Northeast Wisconsin Technical College Artisan and Business Center for their Community Reveal event. Yummy food and great conversation were awaiting us. 

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About Us

Arketype believes in “Creativity with Purpose.” To us, creativity is more than making a pretty picture or writing clever words—creativity is using those skills to solve problems. What’s the point of connecting with an audience if that’s where it ends? We connect and then we inspire. And then things really take off.

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Arketype Demo Reel


We are a creative design, advertising, and marketing agency located in the coolest building in Green Bay, WI.

Arketype uses the awesome power of creativity with purpose to help our clients grow their businesses and further their missions.

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Our Building

In 2006, Arketype revived Grace Presbyterian Church. The historic Green Bay building was once scheduled to be demolished and converted into a parking lot. That was until Arketype purchased the space, fashioning it into our inspirational office building.

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